BL-24 - Flipbook - Page 87
ENTREPRENEURS
We continue to push boundaries,
exploring new olfactory ideas while
remaining rooted in our dedication
to quality and artistry. Our repertoire
now exceeds 180 original scents,
each a testament to the marriage of
natural materials and exceptional
craftsmanship, including a revival
of the 19th century luxury brand,
Casamorati, which was an Italian
perfume house founded in Bologna
in 1888. I wanted to bring that Italian
chapter back to life, recreating vintage
recipes and creating new, modern
ones.
Xerjoff experiments with multisensory
experiences: not only is a perfume
created, but another form of art is
created too, inspired by the scent.
Take our collaboration with Michelinstar chef, Yannick Alléno. We met in
London a couple of years ago and got
talking over a cigar.
It was one of those instant friendships
that was born, natural and authentic.
We talked about what we do and found
out that actually what we do is very
similar on so many levels. We decided
to take it one step further and create
something together.
We created an experience that is held
at his restaurants worldwide: a small,
scented Xerjoff cloche, so you smell
a perfume before tasting the food, and
the senses do the rest of the work. This
is something that no one else is doing,
and you can experience it at Alléno’s
Michelin-starred restaurants in Paris
and Dubai, with Monaco, London and
Seoul to follow shortly.
Xerjoff’s experiences and
collaborations all re昀氀ect the same
philosophy: perfume as an art form,
in which creativity and beauty evoke
Xerjoff Tony Iommi Monkey Special
perfume.
strong emotions. Collaboration is
central to what we do, but it always
comes from genuine friendship and
shared vision. Our partnerships with
people like Brian May of Queen, Tony
Iommi of Black Sabbath, and the
members of Duran Duran aren’t about
putting a name on a product: their
input is vital, and fully integrated into
the creation. The perfumes carry their
spirit, not just their name.
Philanthropy is another part of our
philosophy. We created the Spray
to Help collection; perfumes made
with organisations that are close to
my heart: a part of the proceeds goes
towards each charity. We also help
numerous charities during the year,
from the Bal de Noël hosted by the
Fondation Princesse Charlène de
Monaco to Brian May’s Save Me
foundation.
Sergio Momo and Catherine, Princess of Wales, at the 2022 Royal Charity Polo Cup.
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ISSUE 24
Looking forward, I remain driven by
the same passions that inspired Xerjoff
from the beginning. My vision for the
future is simple: to continue to fuse
art, passion and perfection in every
creation. For me, Xerjoff is not just
a business, it is an expression of a
lifetime’s devotion to beauty, emotion
and the transformative power of scent.
